Anorexia, a mental disorder that often leads to death, is often developed after a series of choices. According to Margo Maine (2009), “Anorexia has the highest mortality rate of any psychiatric illness.” (2009, “Something’s Happening Here: Sexual Objectification, Body Image Distress, and Eating Disorders ”, Olfman, The Sexualization of Childhood, p. These commercials are teaching girls that the only way to sell something is by using their bodies.Īnorexia Nervosa is not a made-up disease but a reality. These commercials are not selling fast food, the latest technological advancement, or fast cars, but female bodies.
However, among these commercials and advertisements are many that include scantily-clad women that have nothing to do with the product itself.
During those many hours of TV, these children will view hundreds of thousands of advertisements.
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Collins and Sara Lenz (2011), kids ages 2 to 11 watch an average of 32 hours of TV a week, while teens ages 12 to 17 watch an average of 23 hours weekly ( ). According to a Deseret News article by Lois M. While older generations remember a world where morality was valued, the rising generations remember nothing but the skewed reality that we live in. But for our kids, this is all they have known,” (2011, ). DelVecchio states “We see things today - on television and in magazines - that we never saw before. Thus teens and girls spend hours discovering “beauty” techniques but do not do their homework teens and girls sacrifice every last penny to buy the latest fashions but haven’t even considered saving for a college education teens and little girls are willing to work hard if it means they will be thinner, but refuse to work otherwise teens and little girls are willing to be seen with the “popular crowd”, but seemingly wouldn’t be caught dead with someone who needs a friend.Ĭommercials: are we selling products or people? TV and the media is different than it was 20 years ago. Society has begun to put women who look good at a higher value than women that do good. According to the Google Ngram Viewer (2008), the word “beauty” has decreased in it’s usage starting in the late 1920s and continuing a steady decrease up until now (). In fact, society has decreased the amount that “beauty” is used in everyday speech. Girls of today view and treat their bodies as displays and believe that looks are far more important than personality, brains, or a good sense of humor.
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